Young adults who grew up using Lynx
Still associate it with teenage bedrooms, school changing rooms and overpowering body spray
Reconsider Lynx as a fragrance for who they are today
Showing how Lynx has grown up alongside them, using nostalgic Then / Now comparisons to introduce the Fine Fragrance range
Then / Now, in 10 seconds.
The campaign cut for the feed. Nostalgia bait — the teenage spray cloud, the school bag, the changing room — flipped into the grown-up ritual. Built to be sent to the group chat with 'this is you'.
The Store Promo.
Then / Now split shelving in the deodorant aisle. The drawstring PE bag and Africa can on green, the weekender and Fine Fragrance Collection on blue — find your new favourite where you found your first.
The Lynx Time Machine.
A Covent Garden pop-up split in two. Walk in through your teenage bedroom — CDs, Xbox controller, school tie, the old Africa can — and out through a wardrobe door into the Fine Fragrance store. Then. Now.
The PureGym Collab.
Where grown-ups actually spray it. New PureGym members get a Lynx kit — weekender bag plus a Black Vanilla can — with Then / Now locker wraps and mirror decals through the changing rooms.
The Christmas Jumper Gift Set.
The gift set grew up too. The classic Christmas Lynx box, reworked — a knitted Then / Now jumper plus Black Vanilla and Blue Lavender from the Fine Fragrance Collection. You grew up. So did your Christmas Lynx.
Growing Up With Lynx — The 30-Second Spot
One person. Four ages. Three matching gestures. From the gelled spike at 17 with Classic Africa by the sink, to the tie straightened at 30 with Black Vanilla in frame — closing on the line: You grew up. So did Lynx.
