Side campaign · Twix

Double the Break.

two is more than one · print + social

People rarely do just one thing anymore. Breaks used to mean stopping — now they're multi-entertainment breaks. TikTok + Netflix. Gaming + Discord. Music + scrolling. Twix gives every break a second hit of fun.

The problem

Twix is seen at the counter, but under-35s aren't actively engaging with it. They don't need another chocolate bar — they need a brand that understands how they actually break.

The insight

Breaks have changed. A break is no longer just sitting still. Young people don't switch off; they double up instead. Entertainment now exists in layers — and Twix is the snack designed for that behaviour.

The idea

Twix owns the modern break by turning ordinary downtime into a double moment of fun. Two bars. Two hits. Two layers of entertainment. Because if one break feels good, two feel even better.

The work

8 assets